What is SEO?
SEO stands for "Search Engine Optimisation" and refers to the set of techniques that allow a website to be positioned in the results of the different search engines on the internet. In this way, a well-developed SEO strategy will increase the number of visits to the website in which it is applied, as it will be more visible to those people who carry out searches related to the brand, product or service in question. It should also be noted that this type of action is completely free of charge.
Normally, there are three types of SEO:
On Page: Related to the contents and structure of the website itself. The clearer and more complete the information offered, the better. Useful, informative, valuable, attractive and credible content is an excellent way to obtain a good positioning.
Off Page: This is mainly measured by the number of websites that contain links back to your website. The more valuable and relevant the page linking to your content, the better. In fact, it rewards quality over quantity. This way, search engines understand that your page is a trustworthy site.
Technical SEO: SEO focuses on the technical optimisation possibilities of a website: metadata, indexing, sitemap, error pages, loading speed, site security, etc.
The importance of SEO
For a company, a greater presence on the Internet can translate into an increase in sales and brand prestige, as positioning in the first results of search engines increases the possibility of attracting customers.
Similarly, a good positioning is also positive to grow in the different social networks, where you can adopt different sales or entertainment strategies and increase your target audience. In addition, optimising your website to the maximum will ensure that internet users who land on it have a good user experience and become loyal to your brand.
For search engines, the main objective is to provide users with the information they are looking for, so if they interpret that our content is of quality, we will obtain good results and it will differentiate us from our competitors. However, because it does not cost money, SEO positioning is a medium-long term strategy.