Approximately 80 per cent of Internet users consult the web pages from their mobile phones and, if it is difficult to navigate through them, they are likely never to visit them again. That is why having a responsive design is essential to ensure a good experience for Internet users. We explain what it is:
A responsive website is one that adapts to any device according to the size of the screen. In other words, it integrates a flexible design, easy to navigate, that always keeps coherence and that shows all the available information in a clear way (text, images, videos...). In this sense, many design platforms have adaptable style sheets, which allow to mold the contents automatically according to the chosen template, although it is always necessary to check that everything works correctly.
Approximately 80 per cent of Internet users consult the web pages from their mobile phones and, if it is difficult to navigate through them, they are likely never to visit them again.
In addition to benefiting the user experience, which you can navigate comfortably and perform all the actions you want, a responsive website has more advantages. First, it improves the position in Google search engines, something that can also translate into an increase in sales, for example. It also decreases the bounce rate and increases conversions in the case of being a platform with integrated payments.
By not having to create a website for each device, the costs of creation and maintenance are reduced.That is, it not only increases the chances that we can generate money, but it allows us not to spend more than necessary. In the same vein, by preventing us from duplicating content, we also prevent Google from considering that we are plagiarizing our own information.
Therefore, considering all the benefits that a responsive website can bring us and the problems that it can bring us one that does not suit different devices, it is essential to have a responsive design that allows a simple and intuitive navigation.