Any business or venue should be dressed and decorated both on the outside and the inside. It is important for customers and users to recognize an establishment from a distance and be able to identify it immediately. For this reason, one of the most used products in communication and advertising are outdoor signs: posters, panels, tarpaulins ... In this case, Eivissa Experience needed to signpost its front door and the best option was to place a white panel that respected its aesthetics and, at the same time, indicate what type of venue it was (a lounge club). The typography chosen and the color (white) are very much associated with the lounge and restaurant establishments, which are precisely two of the points they wanted to stand out.