The PVC canvas for exteriors has a durable print and high quality colors. It is very resistant and endures in the face of phenomena such as sun, wind or rain. In this case, Ifrent has chosen to use the canvas as a means of communication and thus be able to publicize its services and the different vehicles available. It is important that an outdoor canvas has color and provides a clear and understandable message. This will attract more attention. The shades of orange have been chosen because it is the predominant color in Ifent's business image. Moreover, it is a bright color that shows action.