Copywriting: what is it and what is its objective?
Copywriting consists of the ability to create persuasive texts so that your clients carry out the action you want them to do. In other...
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Why communicate during the Christmas holidays?
A good communication strategy must adapt to the different times of the year to be truly effective. Therefore, taking into account that...
Why is SEO so important?
What is SEO? SEO stands for "Search Engine Optimisation" and refers to the set of techniques that allow a website to be positioned in the...
Colour psychology
Choosing the colour for a brand is not a decision to be taken lightly, as they are capable of transmitting sensations and emotions to...
Types of logos
Logos are one of the key graphic representations for the identification of a brand. To create them, a set of images, colours, graphics...
What is email marketing?
Email marketing consists of sending mass emails to a contact base through a platform. The main objective is to convert potential...
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